Founded in 2012, 9Spokes started by helping small business owners connect their applications and visualize data. It has since evolved to provide business intelligence solutions for banks, catering to the technological demands of SMBs and banking institutions. Its product suite integrates business intelligence, embedded banking, and open finance into a unified platform. 9Spokes assists in improving customer relationship management, risk management processes, and cross-selling opportunities for small business customers. Through its business engagement solutions, 9Spokes Track and Open, the company empowers SMBs to understand their financial performance and establish better relationships with financial providers. Its focus remains on enabling access to real-time data for SMBs and financial institutions to make more informed lending and investment decisions.