Having long flagged 2022 as the biggest year of their conversational commerce platform, artificial intelligence company Crowd Media (ASX: CM8) has bolstered its Board of Directors with the appointment of Sytze Voulon who most recently oversaw an $885 million merger.
Appointed CEO of Synlab Analytics & Services in 2019, Voulon led the division of Synlab – Europe’s number one medical diagnostic service provider – across 37 labs in 11 different countries. Under his leadership, the division had annual revenue around €200m before the division was acquired by SGS in 2020 for €550m (approx AUD $885m).
“Sytze has deep experience in a number of areas that are of particular interest to Crowd and we look forward to him strengthening the Board going forward,” said Crowd Media Chairman, Steven Schapera.
Prior to overseeing the takeover of Synlab Analytics & Services, Voulon held senior management roles across the technology, automotive and resources sectors. This included an 8-year stint with Rolls-Royce as Regional Director and Vice President of Services throughout Europe and Africa.
Other senior roles also include Stork Technical Services, Imtech and Applus where Voulon’s expertise centres around the scaling of start-ups while he also consults on mergers and acquisitions.
The timing of Voulon’s appointment comes just one month after the appointment of new CEO Idan Schmorak who, like Voulon, has a strong background in business development.
The senior appointments coincide with Crowd Media’s long-stated aim of commercialising their Talking Head platform in 2022 as part of the 3-year project Crowd first commenced in 2019.
The platform has been making sound progress throughout 2021 which has included the rollout of a beta version, creating digital avatars of real life people. These avatars (or talking heads) are then able to converse in real time with fans or customers by drawing on a data bank of conversations that Crowd has generated over the past decade while answering more than 180 million user-submitted questions.
Voulon’s professional experience in both Africa and healthcare ties in with Crowd’s recent Heads of Agreement with PangeaMed as part of their plans to adapt the Talking Head platform for use in telemedicine. Both companies have remained tight-lipped on how the conversational platform would roll out but it would likely leverage Crowd’s AI to offer medical service in regions with limited access to western medicine.
Alfred Chan is a Business Reporter at The Sentiment specialising in ASX-listed small cap companies, a bloodstock enthusiast and former equities analyst.
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