After spending only one month in the market, mining support services provider SSH Group (ASX: SSH) has announced that its fleet-vehicle hire arm Tru Fleet is achieving 80% utilisation of its $5 million worth of site-ready vehicles.
Vehicles have been deployed across the Goldfields, Pilbara and the North-West region where SSH is predominantly based. Along with that, the Company is exploring market interest and partnerships in renewable energy fleet vehicles, acknowledging the growing demand for environmentally-sound transportation.
Tru Fleet is a dedicated fleet-vehicle hire business that was launched last month with $4 million invested in site-ready hire vehicles. It was born to meet significant demand identified within the Western Australian vehicle and transport equipment rental market. The Company is positioned strongly to specialise in quality mine-specification and civil specification light-vehicle hire across the Australian resource, civil and construction markets.
The Company is headquartered in Perth, Western Australia. Its location provides easy access to all road and rail logistics infrastructure systems servicing the Gascoyne, Goldfields, Great Southern, Kimberley, Mid-West, Pilbara, South-West and Wheatbelt regions. It was launched after extensive market testing, SSH finally launched Tru Fleet. Since then, the Company’s focus has been on the development of strong business relationships, marketing and servicing customers.
Stefan Finney, the Chief Operating Officer and Executive Director, commented, “It has been exciting to guide the maturation of our vehicle hire offering from being a supplementary service, to this point now where we have a strong and dedicated operating business that is actively delivering on customer needs. The Tru Fleet brand, facility, and fleet acquisition has been developed with impressive speed to market and to see it in a position where its fostering relationships with reputable companies and garnering positive feedback is extremely rewarding.”
Tru Fleet offers over $5 million worth of well-maintained and latest fit for purpose vehicles for long-term hire. Customers can access flexible and scalable fleet options. The market has responded positively to Tru Fleet’s modern vehicles that come equipped with GPS tracking. There has been a strong customer uptake and ongoing, increasing demand.
Though Tru Fleet’s offerings are currently centred on Western Australian operations, vehicles have also been sought by clients for deployment interstate in support of a range of large civil construction projects.
The Company is also aware of the buyer shift towards renewable energy-driven vehicles. Tru Fleet expects that these vehicles will be the in-demand item for the near-future of the Australian resource, civil and construction markets.
To ensure that the business is positioned to respond to this emerging market shift, Tru Fleet is engaging in market-testing for renewable-energy fleet vehicles and are exploring partnership opportunities with supply partners.
As investment markets lean towards businesses with an eco-conscious agenda and aspire to make sustainable and socially responsible investment choices, SSH Group is exploring renewable-energy offerings and pilot programmes.
Alinda is a Business Reporter for The Sentiment
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