Just two years ago, you probably noticed advertising in public spaces like billboards and train stations. But with the onset of a pandemic, much of that spend has been redirected towards online mediums in response to societal changes that have sent our entire lives online.

And with that shift, the significant mass of advertising spend has led to online wastage in many cases, which software company Adveritas (ASX: AV1) is addressing with its TrafficGuard app, the first of its kind to be accepted into the Google Cloud Marketplace for businesses.

Operating in real time across all digital channels, TrafficGuard targets invalid traffic before it reaches the allocated ad budget, limiting the amount of bots that robo-click with zero ability to view the ad or corresponding landing page. Such bots can have massive impacts on digital advertising spends which lead to wastage.

Having been vetted by Google against security vulnerabilities prior to acceptance into the Google Cloud Marketplace, TrafficGuard can now be marketed worldwide to Google customers that use Google Pay-Per-Click (PPC) advertising. Using TrafficGuard, marketers can both detect and prevent invalid traffic in real time in order to maximise the return on their advertising.

“We are delighted to have TrafficGuard officially accepted and integrated into the Google Cloud Marketplace, which we expect to further accelerate our annualised revenue growth rate,” said Adveritas Founder and CEO, Mat Ratty.

“Customers can now easily procure TrafficGuard through the Google Cloud Marketplace, if they already have Google as a preferred vendor, which substantially reduces our sales cycles.

“There are important benefits for companies to sign on with TrafficGuard through the Google Cloud Marketplace, as TrafficGuard spend forms part of their committed monthly Google Cloud spend. In some cases, if the customers committed monthly spend with Google Cloud is below their actual usage, they can adopt TrafficGuard and put the TrafficGuard fee towards their minimum monthly spend.”

Now accepted into the Google Cloud Marketplace, Adveritas is working with internal teams at Google for a launch campaign that will feature instructional videos to integrate TafficGuard into their tech stack.

For the year ended 30 June 2021, Adveritas reported a 111% increase in their annualised revenue to $1 million (since 31 December 2020) as the Company focuses on commercialising their software which has been years in the making. New clients announced this month include Indonesian eCommerce platform JD.ID, Australian betting agency Palmerbet, and Asia’s leading communications group Singtel.