That people are using ChatGPT to generate flirty messages for their Tinder matches is evidence that the generative AI tool has more of a human edge than one can imagine. And that’s possible thanks to the large language models (or LLMs) that go into its making. 

To get at the forefront of the action, machine intelligence and AI company Appen (ASX: APX) is teaming up with Reka AI, a developer of generative AI large language models (LLMs).

Through this partnership, Appen and Reka will enable enterprises to create customised production models that meet their specific deployment needs. With over 26 years of experience in AI training data and language, Appen is well-equipped to support enterprises on their LLM journey and help them unlock the full potential of generative AI for their businesses. Reka’s proprietary algorithms further enhance the effectiveness of this solution. 

The CEO of Appen, Armughan Ahmad, said, “Our partnership and technical integration with Reka provides leading enterprises with the ability to build custom proprietary models with high levels of security. Enterprises typically rely on public APIs to access generative AI models, leaving them vulnerable to data leaks and privacy concerns for highly sensitive data. Appen and Reka provide enterprises the ability to operate LLM applications while meeting risk and assurance guidelines.”

The advent of cutting-edge technologies such as ChatGPT has led to a surge in adopting Language Model-based solutions (LLMs) across industries. By harnessing the power of LLMs, businesses can enhance their productivity and deliver engaging customer experiences that set them apart from their competitors. However, large organisations often face significant implementation challenges given that LLMs are not an all-in-one solution. It needs to be personalised.

To fully leverage the potential of LLMs, companies need to customise and fine-tune the models for their specific use cases, while continuously monitoring and evaluating their performance in real-world scenarios.

With Appen’s help, Reka AI can create, test, and deploy its LLMs faster. The integration of Reka’s proprietary algorithms enables rapid customization of these models to suit various company use cases. 

The CEO of Reka, Dani Yogatama, said, “Our flexible approach allows businesses to deploy our models under different quality, latency, and privacy constraints. Partnering with Appen enables customers to further benefit from their world class expertise in data services. This will streamline the process to create production-ready applications.”

Once an ASX tech darling, Appen has had quite the journey on the ASX over the past year. Now, it is trying to ride the generative AI wave back to popularity. Besides the Reka deal, the Company has also teamed up with NVIDIA to enable access to real-time AI capabilities for organisations. With a new CFO—Helen Johnson—at the helm and a passion to enter the booming generative AI space, Appen seems to be on track to regain its previous glory.