Buddy and Harris Tech link up to drive smart lighting in Aussie households

As Australians have become adept at spending more time at home alongside a rise in working-from-home and remote learning, Buddy Technologies (ASX: BUD) and Harris Technology (ASX: HT8) have joined forces to promote smart lighting for more efficient energy consumption. 

The push comes with smart home products manufacturer Buddy Technologies appointing Harris as an authorised reseller of the LIFX smart lighting range. Once installed into any existing lighting fixture, the line of energy-efficient, LED lights can be connected to Wi-Fi and controlled through an app on a smartphone or smart home system. 

As the leading online marketplace Tech reseller in Australia, Harris Technology will roll out the LIFX range across its eCommerce channels as part of their strategy to increase its product range. 

“Harris is expanding its focus into the Home Appliance market, which has seen an increase in demand. This can be partially attributed to the impact of the global pandemic,” said Harris Technology CEO, Garrison Huang. 

“As consumers are spending more time at home, whether working or learning remotely, Home Appliance sales revenue has increased.” 

Adoption of smart lighting in Australia is still in its infancy but expected to follow a trend quickly emerging in the United States where smart lighting can significantly reduce household energy expenses. In response to this demand, Buddy Technologies recently confirmed delivery of 160,000 metres of LIFX light strips to the US to replenish retail shelves and shore up supply for leading retailers Amazon, Best Buy and Sam’s Club. 

Being the number one ranked tech reseller on the Amazon Australia marketplace, Harris Technology will promote the LIFX smart lighting products alongside its popular home office, gaming and appliances range. 

Entry into smart lighting comes one week after Harris Technology appointed Guy Polak to the Board of Directors, with Polak having played a critical role in the rise of Catch.com.au as their Head of Buying, prior to Catch Group’s $230 million takeover by Wesfarmers in 2019. 

For the Half Year ended 31 December 2020, Harris Technology reported a 365% increase in revenue to $19.4 million. 

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