Technology modeled on Family Zone Cyber Safety (ASX: FZO) is set to reach the Indonesian market, following news that a free monitoring service based on the Australian tech company’s model will be launched by Indonesia’s largest cellular operator, Telkomsel.
The technology branded ‘Telkomsel SAFE’, will be a free service which can be installed on a parent’s smartphone, allowing the parent to monitor their child’s location history, analyse their internet activity, and even send alerts to the parent when the child is using inappropriate apps. Indonesian parents can elect to upgrade to SAFE Premium for AU$1.38 a month, which then allows the user to limit their child’s screen time among other additional safety features.
Family Safe will receive a portion of the subscription fees, and while the exact financial details of the agreement have not been disclosed, the company consider it to be an additional revenue stream. The telco has agreed to fund the initial launch of the platform which will likely target parents of the 14m children estimated to be active on the network.
The Managing Director of Family Zone, Tim Levy, commented “SAFE incorporates free reports, alerts, expert advice and options for paid parental controls. At a time of explosive growth and change in the use of devices and the internet by children, SAFE by Family Zone offers Indonesian parents the tools and insights they critically need to parent in the digital age.“
The Perth-based tech company went public in 2016 and offer child cyber-safety services to parents and schools. The Australian version of the child safety technology is more extensive than the Indonesian roll out, with the home program able to restrict cyberbullying, social media, and even limit a phone’s camera feature, just to name a few. The company offer a similar restrictive service for schools, with over 1000 across the USA, New Zealand, and Australia trusting their services. Collectively, Family Zone have over 150k paying subscribers.
Bronte Moore is a business journalist at Emerald Financial whilst also completing a JD at the University of Melbourne.
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