Food Revolution launches Juice Super Shots seeking to follow popular US trend

With natural shots and tonics hugely popular in the United States, Food Revolution Group (ASX: FOD) is tipping the social trend will expand to Australia with the launch of their Juice Lab Super Shots which are expected to be available in more than 1,800 retail locations shortly. 

Packed into a 60ml plastic vial, the Juice Lab Super Shots contain a mixture of ginseng, guarana, calamansi, ginger, timerica, apple cider, acacia and wheatgrass with three varieties launched. 

“Being first to market with a ‘all natural plant based’ product in the Wellness beverage category is a massive achievement,” said Food Revolution CEO, Tony Rowlinson. 

The three varieties, named Focus, Immunity and Digest are already available in Coles supermarkets with initial sales data provided to Food Revolution suggesting sales have exceeded internal expectations. 

The range has also been presented to Woolworths and major convenience store outlets with Food Revolution expecting the super shots to soon be available in more than 1,800 retail locations nationally. 

The launch of the Juice Lab Super Shots follows a popular trend in the United States where similar products classified in the wellness category are hugely popular as a convenient means to consume natural superfoods.

“The US who lead the world regarding ‘better for you’ beverages has seen a dramatic growth of ‘all natural, pick- me up shots & tonics’ impacted by COVID-19. Preventative Foods & Beverages is the fastest growing sector within the $4.8Bn US market,” said Rowlinson. 

Alongside the rollout of their super shots, Food Revolution is also presenting the Juice Labs range of sparkling water to national retail outlets with the Company anticipating distribution through 7-Eleven, Coles Express, Ampol, Woolworths Metro and BP in the near future. 

For the Half-Year ending 31 December 2020, Food Revolution reported a 24% increase in total sales to $22.2 million which delivered $2.2m EBITDA – a substantial increase on their $0.2m from the previous corresponding period. 

Shortly after announcing the launch of their plant-based super shots, Food Revolution requested a trading halt of FOD shares.