Strong Start to calendar 2025 with Robust Sales Growth Reported
Forbidden Foods Ltd (ASX:FFF) has kicked off the 2025 calendar year with a strong sales performance, reporting a 147% increase in year-to-date sales compared to the previous corresponding period. For the first two months of the year, the company recorded net sales of $577,857, reflecting the momentum gained from its strategic evolution into a multi-brand business model.
The company’s CEO, Alex Aleksic, said the early-year performance reaffirms the success of its strategic direction.
“We are pleased with our early-year sales momentum through the summer holiday period, which highlights a consolidation of the growth trend that emerged in the December quarter, immediately following the OMG acquisition,” Aleksic said.
Blue Dinosaur Online Sales Soar
A key contributor to the company’s sales boost has been the continued success of its Blue Dinosaur brand. Online sales for January and February 2025 reached $214,951—up 145 per cent from the same period last year, when online sales totalled $87,717.
Aleksic noted that this growth underscores the benefits of an expanded distribution footprint.
“With the execution of our multi-brand strategy, we are building a different business defined by a larger, complementary product range and expanded distribution footprint—changes reflected in the 147 per cent uplift in sales on the prior year comparative period.”
OMG Acquisition Drives Expansion
The September 2024 acquisition of Oat Milk Goodness (OMG) has proven to be a major catalyst for Forbidden Foods’ upward trajectory. The move resulted in a 104 per cent increase in quarterly sales during the December 2024 quarter, setting the stage for sustained growth in 2025.
The company’s latest results suggest that the post-acquisition uplift has carried through into the new year, reinforcing the benefits of its multi-brand strategy in the fast-moving consumer goods (FMCG) sector.
Retail Expansion and Major Partnerships
In addition to organic sales growth, Forbidden Foods has been actively expanding its retail footprint. The company secured new product stocking arrangements with Ampol and Woolworths in late 2024 and is currently in discussions with other major Australian retailers. Range reviews are set to take place in the coming weeks, potentially unlocking further distribution opportunities.
Aleksic said Forbidden Foods is focused on solidifying its retail presence.
“We look forward to providing further updates on our growing retail sales footprint as discussions with retail partners continue over the coming weeks.”
Future Growth Initiatives
As part of its strategy to sustain momentum, Forbidden Foods is rolling out targeted marketing campaigns throughout 2025. A key initiative includes a brand ambassador partnership with the Melbourne Mavericks netball team, running from April to July 2025.
Alongside marketing efforts, the company remains committed to improving operational efficiencies, benefiting from cost reductions through streamlined operations and shared overheads.
With strong early-year sales results, a growing retail presence, and a clear strategic direction, Forbidden Foods appears well-positioned to capitalise on further growth opportunities in 2025.
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