Medical data and technology company HeraMED (ASX: HMD)’s subsidiary HeraCARE is gearing up for its soft launch with Telstra. It will soon be available to medical practices using Telstra Health’s MedicalDirector patient management software.

In November 2023, HeraMED initially announced its partnership with Telstra Health’s MedicalDirector platform, which serves GPs and healthcare professionals. HeraCARE is the first remote maternity solution to join the Telstra Health digital ecosystem. 

In 2022-2023, there were around 166 million GP patient encounters in Australia. According to the RACGP, pregnancy-related problems account for 2.7% of all GP–patient encounters, and of these encounters, 89.8% are for pregnancy or antenatal care. That makes it crucial for there to be an accessible GP solution for women. 

Telstra Health recently announced the soft launch at the Royal Australian College of General Practitioners (RACGP) Practice Owners Conference in Cairns, Australia. This initial step in the commercial rollout will focus on recruiting 5-10 GP clinics—“early adopters”—to integrate HeraCARE into MedicalDirector and GP workflows while optimising care and commercial models.

HeraMED CEO Anoushka Gungadin confirmed, “HeraCARE is a mum-centric solution and the partnership with Telstra Health allows us to expand access to care for many more mums, given the significant role GPs play in maternity, pregnancy and postpartum care. 

“Following integration and commercial rollout within this new ecosystem, we are targeting the onboarding of mums through GP practices by the end of calendar year 2024. This aligns with the four-point plan both for commercialisation and strategic partnership while redefining how maternity care is delivered and experienced.”

HeraMED is focused on the digital transformation of maternity care by changing the prenatal and postpartum experience with its hybrid maternity care platform. The Company’s proprietary offering, HeraCARE, offers a fully integrated maternal health ecosystem to deliver better care at a lower cost.

As of June 15, 2024, the number of accumulated mums on the HeraCARE platform reached 3,553 registered mums, up 12% since March. Recent growth can be primarily attributed to US-based channel partners e-Lovu Health and Perth-based private clinics Simply Women and JOGG.

In Q1 CY24, the Company’s cash balance was $217k. Its customer receipts totalled $14k, and it received $1.25 million in firm commitments at  2 cents per share.

HeraCARE, through MedicalDirector, will be available within Telstra Health’s recently launched Smart Connected Care ecosystem, which integrates into Telstra Health’s core platforms. This partnership with Telstra Health supports HeraMED’s commercialisation strategy to target the GP vertical, which plays a significant role in maternity, both prenatal and postpartum, to enhance the user’s maternity experience

HeraMED and Telstra Health will also jointly promote HeraMED’s integration into the Smart Connected Care ecosystem through education and marketing to existing and prospective users as part of the Smart Partner Marketing Plan.

On completion of the soft launch, HeraMED expects to market to the entire GP clinic customer base and onboarding mums through Telstra Health’s GP clinic practices by the end of calendar year 2024.