Artificial intelligence and marketing company RooLife Group (ASX: RLG) has been selected as the eCommerce marketer for skincare brand Nuria Beauty with an explicit mandate to target customers in China’s $33 billion skincare market.
The 2-year contract awarded by Small World Brands, the beauty and wellness company which produced the Nuria Beauty brand, is expected to deliver RooLife a minimum of $1.3 million in revenues with bonuses attached to the agreement if minimum sales figures are reached.
“RooLife is delighted to be working with Nuria to grow its sales in China. Nuria provides high-quality skincare products for which there is strong demand in China but by successfully driving sales, we are also assisting Nuria with their objective to drive social responsibility and give back with a portion of all sales being donated to girls’ education and to support women entrepreneurs.” said RooLife Managing Director, Bryan Carr.
“This is the first of a number of brands that Small World Brands is seeking to launch in the China market and we look forward to the opportunity to continue to build on this relationship.”
By selecting RooLife as their eCommerce marketing partners, Nuria will be marketed on China-targeted eCommerce channels TMall, Taobao, Kaola, VIP, JD, Little Red Book and Pin Duo Duo – online stores operated by RooLife.
Beyond being made available on those stores, RooLife will also promote Nuria vita its social media platforms, WeChat, Weibo, Douuin, YouKu and Baido – highly popular apps used within the Chinese population and target market for Nuria.
As well as the common eMarketing channels employed by RooLife, the company’s sales tactics are driven by its AI system which provides real-time data on its registered users, identifies purchasing patterns and enables brands to continuously sell products to targeted consumers.
Nuria was founded in 2018 by Naomi Furgiuele, who spent almost 20 years travelling the world in search of the purest, most effective skin care ingredients which are clean, vegan, ethically sourced and cruelty-free. She developed Nuria around the beauty rituals practiced by women around the world in response to regional environmental conditions, combining natural ingredients with modern science to address situational skin concerns.
RooLife Group was previously traded on the ASX as OpenDNA (ASX: OPN) before rebranding as RooLife in December 2019 following the acquisition of Chinese marketing company Quality Brands International Direct for $175k cash and $491k in RLG shares.
Alfred Chan is a Business Reporter at The Sentiment specialising in ASX-listed small cap companies, a bloodstock enthusiast and former equities analyst.
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