Saferoads partners with TrafFix Devices for distribution of road barriers to North America

The only unanchored temporary barrier in the world to have successfully passed rigorous MASH TL-4 test will soon be deployed in North America with manufacturing company Saferoads (ASX: SRH) selecting TrafFix Devices as their exclusive distributor. 

The exclusive distribution agreement covering North America will allow TrafFix Devices, an American manufacturer of highway safety products, to distribute Saferoads’ HV2 temporary barrier in the region. 

The HV2 Barrier has garnered attention for its safety standards as the only unanchored temporary barrier in the world to have successfully passed MASH TL-4 testing, setting a new benchmark for safety in temporary road barriers. Additionally, it offers transportation, deployment, and retrieval efficiencies, outperforming other temporary barriers available in the market.

This partnership comes in the wake of Saferoads Managing Director, Darren Hotchkin’s, recent visit to the USA, where he engaged with TrafFix Devices’ management and sales teams. Hotchkin also attended the 2024 American Traffic Safety Services Association Convention & Traffic Expo, where TrafFix Devices officially launched the HV2 Barrier to the American market.

The significance of this agreement is underscored by the potential of the North American market. With approvals from the USA Federal Highway Administration and formal endorsements in 21 US states and Ontario, Canada, the HV2 Barrier addresses the pressing safety needs of these regions. Notably, the formal approvals cover 49.5% of the total population in these areas, equating to approximately 185 million people. This vast market presents Saferoads with a substantial opportunity to leverage its investments in research and development and establish itself as a key player in North America’s road safety industry.

Saferoads, headquartered in Pakenham, Victoria, has a strong presence in Australia, New Zealand, and now the USA. Its comprehensive range of products and services caters to state government departments, local councils, road construction companies, and equipment hire firms, aiming to enhance public safety through innovative solutions.

For the Half Year ended 31 December 2023, Saferoads reported $6.6 million revenue and $340k EBITDA, trading on the ASX with a market cap around $2.5 million.