Step One Clothing Ltd. is a direct-to-consumer online retailer for underwear’s. The company is headquartered in Melbourne, Victoria. The firm offers a range of quality underwear that suits a range of body types. The Company’s underwear offerings include Boxer Briefs, Trunks and Boxer Brief +Fly. Its product features include UltraGlyde panels and Elastic 3D pouch. Its Boxer Brief is suited for customers with thicker legs, with an additional 3cm leg length. Its Trunks is suited for customers with leaner legs and junior age category. Its subsidiaries include Step One Clothing Australia Pty Ltd, Step One Clothing UK Limited, Step One Clothing USA Inc. and Step One Production Pty Ltd.
Step One Clothing (ASX: STP)
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Here are the latest articles on Step One Clothing (ASX: STP)
3 eCommerce companies ASX investors should add to their watchlist for the upcoming retail season
September 27, 2023
We have all but entered the silly season as people gear up for Black Friday, Cyber Monday, Christmas, Boxing Day and New Year’s Eve sales. They’ve got the seasonal bonuses and holidays to make the most of it. What’s more, these sales manage to perk up economies, with last year’s Black Friday sale generating record
Step One prioritises profitability over growth as customer demand for sustainable wear heightens
August 24, 2023
As consumers become more discerning, brands have proactively embraced sustainability as their value proposition where heightened demand in sustainable and organic clothing reflects ethical priorities. Innerwear brand Step One (ASX: STP) has harnessed the momentum of sustainability through its range of organically grown and ethically manufactured innerwear for different body types. This strategic focus also
Chafing be gone – Step One launches women’s line of underwear
January 17, 2022
Ladies fear not, you will soon have your own dedicated line of anti-chafing underwear with clothing company Step One (ASX: STP) to release a women’s line of innerwear originally designed for men to combat chafing. Having invested significantly on Australian television over the past 12 months, Step One underwear features organic bamboo fabric and the
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