We have all but entered the silly season as people gear up for Black Friday, Cyber Monday, Christmas, Boxing Day and New Year’s Eve sales. They’ve got the seasonal bonuses and holidays to make the most of it. What’s more, these sales manage to perk up economies, with last year’s Black Friday sale generating record
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As consumers become more discerning, brands have proactively embraced sustainability as their value proposition where heightened demand in sustainable and organic clothing reflects ethical priorities. Innerwear brand Step One (ASX: STP) has harnessed the momentum of sustainability through its range of organically grown and ethically manufactured innerwear for different body types. This strategic focus also
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Ladies fear not, you will soon have your own dedicated line of anti-chafing underwear with clothing company Step One (ASX: STP) to release a women’s line of innerwear originally designed for men to combat chafing. Having invested significantly on Australian television over the past 12 months, Step One underwear features organic bamboo fabric and the
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