Pet sitting and online pet services company Mad Paws (ASX: MPA) has received a strategic investment of up to $9.25 million from the media house Seven West Media (ASX: SWM). This investment comprises $5.25 million in the initial tranche, including $1.25 million in cash and advertising equivalent to $4 million. This investment will help boost
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Aussie pet services company Mad Paws (ASX: MPA) spent over $20 million on product development and operations in H1 FY24. As it edges closer to EBITDA breakeven, the Company ditched excessive marketing spending to focus on data-driven strategies and growth across key brands. In Q2 FY24, Mad Paws saw Group Operating Revenues reach $7.6 million,
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With one of the world’s highest pet ownership rates at 69%, Australia’s 2022 national pet survey reveals Aussies spare no expense in caring for their pets, of which they are parting with over $33.2 billion per year for the well-being, including food, grooming, and accessories of their beloved fur friends. Online pet ecosystem operator Mad
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When people start subjecting their pets to their toxic relationship patterns, you know it’s cause for concern. After dumping their emotional baggage on them and making them companions, Aussies are now having to let go of their pets in light of the growing economic crisis. During Covid, more and more people adopted pets, perhaps to
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I don’t do much without my little brindle side kick. She comes to the office, on dates, and Bunnings runs. I always order her a side of bacon on brunch outings and she frequently enjoys some cheeky nuggets when we find ourselves at a Maccas drive through. She exemplifies ‘man’s best friend’. Unsurprisingly many Australians
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If we focus on silver linings, the pandemic actually brought with it many good things. Think the pleasures of click and collect, the convenience of telehealth appointments and the digitisation of almost every business. Another positive born from the crappiness was the rise in pet ownership, as people found themselves home more and in need
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