Due to the recent coronavirus pandemic sweeping the globe, James Hall reports that the Australian dollar has just hit a record low of 55 US cents – its lowest value in 18 years. In addition, the emergency interest rate was reduced to 0.25 percent by the Reserve Bank of Australia (RBA), which was a pending decision previously
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While most companies seek to become a market leader, others choose to create markets and build industries from the ground up. Tesla and Red Bull are popular exemplars of this. Not only did they satisfy an unmet need in the market, they also established a value proposition that was highly coveted by consumers. Dissimilarly, companies
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