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UNITH launches API for its digital humans to be integrated into the world’s largest online platforms

Artificial intelligence company UNITH (ASX: UNT) is gearing up for the launch of its Digital Human platform with the launch of its API that will enable direct integration with major platforms such as Meta, Amazon and Mistral AI. 

UNITH’s platform API, which can be accessed through their recently-launched website, will allow developers to connect with the platform for direct integrations that will allow their own customers to generate digital humans, powered by artificial intelligence. 

Examples of platforms likely to use these webhooks include AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon. In doing so, those platforms can integrate UNITH digital humans that can work 24/7 and converse with customers in more than 60 different languages. 

Taking Amazon as an example, sellers could add a UNITH digital human to their Amazon store to act as a customer service agent, answer questions about products, upsell and process checkouts. Such functionality is also available through Shopify and WordPress plugins announced by UNITH earlier in the year. 

“UNITH is continuing to improve its Digital Humans by plugging them into major software platforms within the technology stack,” said UNITH CEO, Idan Schmorak. 

“This is widening access to a greater number of people around the globe.”

The Digital Human platform API and 3rd party plugins are part of UNITH’s commercialisation strategy to partner with platforms that already established user bases. This will facilitate rapid scaling of UNITH’s own platform while facilitating mass adoption of their digital humans which can be programmed by users to converse in a desired manner. 

Critical to UNITH’s platform is the fact that users can be empowered by AI, without any coding or web dev skills. Instead, they simply choose their desired visual and audio appearance on the platform, and then upload the documentation that they want to be the ‘brain’ of the digital human – a knowledge source that might be an operating manual, product catalogue or employee handbook. 

While the API and third party plugins signal that the public launch of the platform is not far away, UNITH also confirmed upgrades to the speed of digital human responses. In some instances where knowledge banks are substantially large, response times have improved by more than a second. These upgrades will allow conversations to flow more naturally and reduce the latency of conversations if users have a slower-than-normal connection speed. 

“The improvement of our Digital Humans across multiple key features, including the speed of response, giving users more capabilities to create their own bespoke Digital Humans and more human-like responses and cues, will help drive sales efforts across both the B2B and B2C subscription sides,” added Schmorak. 

These new developments will likely be showcased by Schmorak on 16 May 2024 when the Company hosts its next online investor briefing. 

For the quarter ended 31 March 2024, UNITH reported $0.3m in net operating cash outflow with $4.8 million of cash on hand with marketing initiatives to increase when the platform is launched. 

Emily Maxwell

Emily Maxwell is a business writer at The Sentiment with interest in the tech, fintech and retail industries.

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