IncentiaPay Ltd. is a holding company that engages in the provision of integrated loyalty solutions using digital and marketing programs that enable businesses to attract and engage consumers across multiple outlets. The company is headquartered in Sydney, New South Wales. The Company, through its entertainment-branded subsidiaries, provides a marketplace for offers and rewards, which connects merchants wanting more business with consumers seeking entertainment, lifestyle, and leisure experiences. The company offers and deals that manages the amount of entertainment-related merchant content; provides fundraisers, merchants and enterprises with advanced data and campaign analytics; and markets to the closed-group of subscription-paying members in Australia and New Zealand. The IncentiaPay Platform ecosystem brings together merchants, consumers, and fundraisers, while supporting local economies and fundraising needs. Its Rewards business is designed to provide entertainment-based incentives, loyalty, and rewards programs to enterprise customers through a card-linked offer (CLO) or card scheme. The firm also launched Entertainment Wine Community.