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  • Fund managers back Novatti with $10.2m to grow thriving digital payments business

    Digital payments and fintech company Novatti Group (ASX: NOV) is poised to make splashes globally having secured $10.2 million from institutional investors to accelerate their growth strategy as the world shifts towards a cashless economy, expedited by COVID-19. The funds come after a very strong few months of corporate activity at Novatti which include integrating

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  • Founders First secures national distribution for craft beer portfolio

    As one of the unluckier IPO’s to have listed on the ASX right before the coronavirus pandemic hit, craft beer company Founders First (ASX: FFL) is set for a much more active FY21 having secured 2000 new distribution points for their beer portfolio.  From August 2020, packaged craft beers within the Founders First portfolio will

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  • Galaxy Racers engaged to expand Megastar platform into eSports

    With COVID-19 resulting in a notable rise in eSports gaming around the world as populations find ways to entertain themselves in isolation, entertainment company MSM Corporation (ASX: MSM) has secured the Galaxy Racer Esports team to manage content for MSM’s Megastar talent competition platform. Launched in 2017, Megastar is an online competition platform which was

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  • Marketing guru shocked to actually get response from LinkedIn DM spam

    Insisting she has the solution for all of your business needs, self-appointed marketing specialist Vicky Vinegar has been using LinkedIn to offer his services to senior managers via direct message for the past four years. This week, Vicky fell off his chair when she actually got a response.  “Business is all about the internet nowadays

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  • Novatti selected by global payments giant as partner for Australian launch

    Amid the rapid shift towards a cashless economy, fintech company Novatti Group (ASX: NOV) has been selected by global payments company Marqeta to be their domestic partner for the launch of a new prepaid cards business in Australia.   The deal partners Novatti to Marqeta’s growing list of consumer brands including Square, Uber, Affirm, Instacart, DoorDash,

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  • From $20k to $40m in 3 years: The emergence of influencer marketing explained

    Influencer Marketing has been around for some time now, but the online strategy is still evolving into what is becoming a new norm of product marketing. So what is Influencer Marketing and what is it all about?    Influencer Marketing is a marketing tool where an ‘Influencer’, a person with a substantial social-media following, connects

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