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  • Step One prioritises profitability over growth as customer demand for sustainable wear heightens
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Latest Articles

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  • Step One prioritises profitability over growth as customer demand for sustainable wear heightens
    • News

    Step One prioritises profitability over growth as customer demand for sustainable wear heightens

    As consumers become more discerning, brands have proactively embraced sustainability as their value proposition where heightened demand in sustainable and organic clothing reflects ethical priorities.  Innerwear brand Step One (ASX: STP) has harnessed the momentum of sustainability through its range of organically grown and ethically manufactured innerwear for different body types. This strategic focus also

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    Public
  • Chafing be gone – Step One launches women’s line of underwear
    • News

    Chafing be gone – Step One launches women’s line of underwear

    Ladies fear not, you will soon have your own dedicated line of anti-chafing underwear with clothing company Step One (ASX: STP) to release a women’s line of innerwear originally designed for men to combat chafing. Having invested significantly on Australian television over the past 12 months, Step One underwear features organic bamboo fabric and the

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