I am what my ex would call a ‘goop collector’.
This nickname was bestowed unto me due to my propensity to spend copious amounts of money on skincare products (goops), only to use half the bottle before finding something more exciting or more effective.
Honestly, looking at my bathroom cupboard makes me cringe at the amount of money spent on useless products that over-promise and under-deliver. Safe to say I am now a more discerning shopper.
However discerning my reformed self is, I can’t not be interested in Wellfully’s (ASX: WFL) products.
The integrated science-based wellness company creates innovative beauty products. Their RÉDUIT brand combines a precision skincare device with ‘Skinpods’ or ‘Hairpods’, small concentrated capsules of happy skin/ hair loving ingredients that click into the device to deliver a lightweight targeted mist.
Ty, will do
Think of them as the Nespresso of beauty products, sans Clooney.
In French RÉDUIT means ‘reduced’ so it comes as no surprise that the products are built around this concept. The products claim to “reduce packaging, amplify results; reduce time, amplify efficacy; reduce steps, amplify beauty.”
Wellfully’s proprietary technology is based on magnetic field science. The Company has developed multiple licensed delivery systems to ensure products better infiltrate the skin. International patents for these have been filed.
Already available in most countries via their website, Wellfully has expanded the RÉDUIT line of products into Russia through a collaboration with BORK.
BORK hosts a retail network of 130 stores, 10 third party retailers and 350,000 direct customers. The distribution deal comes following development and production inspections performed by BORK. Wellfully has so far received $750,000 of the $2 million total expected.
The Company will now focus on further product development opportunities to upscale business with their new partner such as increasing education and market penetration of the BORK labelled RÉDUIT products.
With the increasing demand for scientifically backed products to give you that glow, Wellfully is positioned to snag market share in the $500 billion beauty industry.
Goop collectors rejoice.
Samantha Freidin is a business journalist at Emerald Financial whilst also completing a Masters of Marketing and Digital Communications at Monash University.
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