Digital marketing firm Crowd Media (ASX: CM8) has secured a prized contract to market and distribute London-based KINN Living’s eco-friendly home cleaning, sanitiser and laundry productions across Europe.
The 3-year exclusive agreement will provide KINN with access to Crowd Media’s significant social media, digital influences and conversational commerce network to drive internet sales of KINN’s award-winning natural products.
Key to current market demand will be KINN’s hand sanitiser and handwash products which have been formulated and developed to meet World Health Organisation standards which Crowd Media will launch in the coming month across Europe.
“We are excited to have executed a deal with KINN Living. According to a market report from Research and Markets the global household green cleaning products market is expected to grow to USD$27.83 billion by the end of 2024,” said Crowd Media CEO, Domenic Carosa.
“This segment of the market is growing rapidly, and our research suggests that eco-friendly cleaning products account for more than 30% of the prestige household cleaning market.
“This space has recorded rapid growth in the last year, and more recently accelerated by Covid19. Whilst we are interested in helping the EU community stay safe with high quality hygiene products in this current crisis, our focus is always on the long term.”
Founded 3 years ago by Marie and Sophie Lavabre, KINN has been recognised for its eco-friendly, vegan and non-toxic credentials as a standout amongst its peers in the cleaning products range. It is currently only retailed in the United Kingdom across 280 high-end stores however there is significant overlap between KINN and Crowd Media’s target audience – millennials and Gen Z.
Under the agreement terms, Crowd Media will have exclusivity of marketing KINN’s products in Europe, except for the UK, where they intend to utilise the Amazon marketplace as a centralised checkout platform. The collaboration will commence under a 6-month pilot program where if not terminated, will extend to the full 3-year term.
As advertised on their UK website, KINN Living’s cleaning products range from £5 – £10 with bundle packages available.
For the Quarter ending 31 March 2020, Crowd Media has notified the market they intend to be reporting an EBITDA positive quarter which continues a significant financial turnaround which saw the company report a net loss of $4.7 million for FY19.
Alfred Chan is a Business Reporter at The Sentiment specialising in ASX-listed small cap companies, a bloodstock enthusiast and former equities analyst.
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