Digital marketing company Crowd Media (ASX: CM8) has strengthened its online sales pipeline, partnering with VITAL Innovations for the exclusive marketing of their award-winning consumer products. This comes at a time when online business is thriving through COVID-19.
The marketing services agreement will see Crowd Media roll out safety and hygiene products from VITAL’s SuperSafe brand which include COVID-19 testing and protection that have been widely adopted in the UK by police, hospitals, schools and offices. Other products to be marketed across Europe (excluding the UK) are parenting and health products from the Vital Baby and Vital Family brands.
“We are pleased to have executed an exclusive agreement with VITAL. They are a powerful, family-owned company and have been in business more than 40 years,” said Crowd Media CEO, Domenic Carosa.
“Their portfolio brands are of special interest to Crowd because their target customer is almost always a millennial, perfectly matched to our social media and influencer marketing skills.
“We have already identified a number of VITAL key products and market segments in the healthcare and consumer space where we will focus our initial efforts.“
With a network of more than 10,000 digital influencers in more than 50 countries, Crowd Media will employ all-encompassing digital marketing campaigns on select products in target European markets. These strategies, which leverage the power of social media commerce, have proven to be particularly effective in Europe amongst Millennial consumers who form the foundation of Crowd Media’s product selection.
It mirrors a proven method of sales and marketing which had previously been executed by Crowd Media Chairman, Steven Schapera who founded cosmetics brand BECCA before it was purchased by Estee Lauder for $300m in 2016.
The securing of VITAL’s products for exclusive marketing across Europe follows a similar deal struck with eco-friendly cleaning products brand KINN Living last month as part of Sheperra’s vision to directly sell exemplary products integral to the lives of European-based millennials.
It also continues a remarkable turnaround in Crowd Media’s financials where the company is on track to at least breakeven for FY20 after reporting a $4.7m net loss in FY19. This trend has been seen across the retail sector where online sales have thrived through COVID-19 as consumers feel safest purchasing goods online in lieu of physically attending stores.
To accelerate the rollout of Crowd Media’s digital marketing campaigns, VITAL has subscribed for $150,000 in CM8 shares with funds used to drive immediate sales of their products.
Crowd Media invites investors to join their mailing list here.
Alfred Chan is a Business Reporter at The Sentiment specialising in ASX-listed small cap companies, a bloodstock enthusiast and former equities analyst.
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