Since emerging from lockdown and COVID restrictions, the world has been busy catching up with friends and filling social calendars with coffees, dinners and drinks.
Full social calendars have meant full venues, with vendors breathing a collective sigh of relief now that things are pretty much back to normal.
Enterprise loyalty and rewards business Gratifii (ASX: GTI) wants to enhance diners’ experiences and help businesses retain customers. One such business is Seagrass Boutique Hospitality Group which has come on board as a global client of Gratifii’s Mosaic Software as a Service platform.
The contract will see loyalty programs developed for the five well known brands under the Seagrass umbrella: the Meat & Wine Co, 6 Head, Ribs & Burgers, Italian Street Kitchen and Hunter & Barrel.
Gratifii’s Mosaic software will allow Seagrass to deliver highly personalised offers to their customer base and enhance the experience at their venues. Customers will also be able to redeem loyalty dollars for special offers across different brands.
The 12 month contract is set for automatic renewal and is expected to deliver an estimated $400,000 in revenue during the first year.
The contract spans further abroad than just Australia with Seagrass operating restaurants throughout the United Arab Emirates, the United Kingdom and South Africa.
Managing Director and CEO of Gratifii Iain Dunstan said: “We are delighted to play a part in delivering Seagrass; multi-brand loyalty and rewards platform.
“This contract is a clear confirmation of our strategy for the hospitality sector and will bring the number of restaurants we service globally to over 800.”
The Company saw a 125% increase in revenue compared to the previous corresponding quarter for the half year ended 31 December 2021. Gratifii rounded out the half year with $2.6 million in the bank.
Samantha Freidin is a business journalist at Emerald Financial whilst also completing a Masters of Marketing and Digital Communications at Monash University.
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